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29 March 2021 / 2N1K Blog / Author: Orkut GÜLER

How should keywords be determined for SEO strategy?

Let’s look at the keyword research I included in my previous article in a little more detail and through mathematics.

If you’ve followed the guidelines in the keyword article and discovered relevant search terms for your site and their corresponding search volumes, you can develop an SEO strategy by looking at your competitors and discovering how searches may differ by season or location.

Competitor Keywords

You will probably compile a large number of keywords. How do you know which one you need to tackle first? It may be a good idea to prioritize high volume keywords that your competitors are not currently ranking for. You can also see which keywords your competitors on your list are currently ranking on and prioritizing. First, you should want to take advantage of the opportunities your competitors missed, and the second is an aggressive SEO strategy that prepares you to compete on keywords that your competitors are already performing well.

Seasonal Keywords

Knowing about seasonal trends can be advantageous in setting a content strategy. For example, in Turkey, “If you know Sacrificial Sheep” that the word begins to rise until June from May, the content can prepare months in advance and at that time, you may receive the broadcast.

Regional Keywords

You can narrow down your keyword research to specific cities, counties or states in Google Keyword Planner, or you can target a specific location more strategically, or Google Trends. Geography specific research can help make your content more relevant to your target audience. For example, you can learn that the preferred term for discounts in Kayseri is “cheap”, while in Istanbul the preferred terminology is “campaign”.

Which Format is Best for Searcher’s Purpose?

I shared the SERP features with you in my previous articles. This will help you understand how searchers want to consume information for a particular keyword. The format Google chooses to display search results depends on the purpose, and each query has a unique format. Google uses these purposes to “know” (find information) in the Quality Assessor Guidelines, ” making “(achieving a goal)”, “website” (finding a specific website), or “visiting in person” (a local business).

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