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29 March 2021 / 2N1K Blog / Author: Orkut GÜLER


How Search Engines Rank URLs

Search engines enter a query into the search tool, how do they provide related query results? This process is known as ranking or ranking search results according to the most relevant to a particular query.

Using algorithms, a process or formula in which stored is given and sorted in meaningful ways to determine Search Engines relevance. These algorithms have undergone many changes over the years for the consequences of their results. Every day Google makes algorithm tweaks – these are special minor quality adjustments of updates, while others are encrypted algorithm updates to combat link spam like Penguin.

So why does the algorithm change so often? Is Google trying to keep us on our toes? We know that the purpose of making other changes is to improve search, although it does not always explain what it does.

In response to this encrypted algorithm update, Google makes an answer, “We are constantly updating our quality as a question.” If you’ve seen this after setting up an algorithm on your site, then your site’s Quality Guidelines or Search Along with the Quality Evaluator Guidelines it shows very clearly what search engines want both of them.

What Do Search Engines Want?

Search engines have always wanted the same thing: providing quality answers to searchers’ questions in the most helpful ways. If this is true and you have quality content, why do you need SEO?

Think in terms of someone learning a new language.

At first, their understanding of language is very simple – Over time, their understanding begins to deepen and they learn semantics – the meaning behind the language and the relationship between words and expressions. Eventually, with enough practice, he knows the language well enough to understand even the nuance, and he will be able to answer even ambiguous or incomplete questions.

When search engines were just starting to learn our language, it was much easier to deceive the system using cheats and tactics that were against the rules of quality. And unfortunately, many websites that lacked the quality and SEO basis could get the rank they wanted.

Take keyword stuffing, for example. If you want to rank for a specific keyword like “tech”, you can add the word “tech” to your page several times and make it bold in hopes of improving your ranking for that term:

“Welcome to the technology world! We are telling about the technological developments in the world. Technology is fun and crazy now. Technology advances await you. Sit back and read our tech content, because technology can make you happier. Some technological products and technology developments ”.

With this tactic, and text bombardments, sequencing was taken. It may have worked in the past, but that was never what search engines wanted.

The Role of Links in SEO

When we talk about connections, we can mean two things. Backlinks (Backlinks) or “inbound links” are links from other websites that point to your website, while internal links are links that point to your other pages on your own site (on the same site).

Links have played a big role in SEO in the past. Very early on, search engines needed help finding out which URLs were more reliable than others to help them determine how to rank search results. Calculating the number of links pointing to any site helped them do this.

Backlinks work very similar to real-life WoM (Word-of-mouth) redirects. Take Nursal’s Coffee, a hypothetical coffee shop, as an example:

Advice from others = a sign of good authority

Example: Many different people have told you Nursal’s Coffee is the best coffee shop in town.

Referrals from yourself = biased, so it is not a sign of good authority.

Example: Nursal claims Nursal’s Coffee is the best coffee shop in the city.

Referrals from irrelevant or poor quality sources = are not a good sign of authority and may even lead you to be flagged as spam.

Example: Nursal paid people who had never visited his cafe to tell others how good it was.

No redirection = uncertain authorization

Example: Nursal’s Coffee might be fine, but you are looking for someone with an idea because you are not sure.

This is the reason why PageRank was created. PageRank (part of Google’s core algorithm) is a link analysis algorithm named after one of Google’s founders, Larry Page. PageRank estimates the importance of a web page by measuring the quality and quantity of links pointing to it. The assumption is that the more relevant, important and reliable a web page is, the more links it earns.

The more natural backlinks you get from highly authoritative (reliable) websites, the higher your chances of ranking higher in search results.

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