Go Top
2N1K Blog
facebook linkedin twitter
29 March 2021 / 2N1K Blog / Author: Orkut GÜLER

The Evolution of Search Results

The “10 blue links” were used to write the flat structure of the SERP, which search engines lack the complexity that they have today. When doing a search, Google would return a page with 10 organic results that were the same copy.

metin içeren bir resim

Açıklama otomatik olarak oluşturuldu

This search results page is now outdated, Google has begun adding results to its search result pages in new formats called SERP features. Some of the SERP features include:

  • Paid ads
  • Featured snippets
  • People Asking Also? Boxes
  • Local (map) package
  • Information panel
  • Site links

And Google continues to add new ones. They even experimented with “zero-result SERPs”, a phenomenon where only one result from the Knowledge Graph is displayed on the SERP and no results are inferior to the “view more results” option.

The addition of these features initially caused panic among SEOs for two main reasons. First, many of these traits led to organic results being pushed further down the SERP. Another reason is that because SERP now answers more questions in a single query, searchers click on less organic results.

So why would Google do this? Everything goes back to the search experience. User behavior indicates that some queries are better served with different content formats. I suggest you pay attention to how the different SERP attributes match different types of query purposes.

  • Query Formats and possible rich content equivalents;
  • Informative Query: Featured Snippet
  • Informative query with one answer: Knowledge Graph
  • Local Result Query: MAP (Map)
  • Operational Query: Shopping

I hope I was able to provide you with detailed information for the new search results.

Articles you might love to read
How to Research Keyword?

How to Research Keyword?

In this article, I will try to help you determine which strategic keywords to target in your website content and how to create that content to satisfy both users and search engines. The strength of keyword research lies in better understanding your target market and how they search for your content, services or products. Keyword […]

Read More
Ranking

Ranking

How Search Engines Rank URLs Search engines enter a query into the search tool, how do they provide related query results? This process is known as ranking or ranking search results according to the most relevant to a particular query. Using algorithms, a process or formula in which stored is given and sorted in meaningful […]

Read More
Search Engines Guidelines

Search Engines Guidelines

Although search engine guidelines differ from search engine to search engine, the basic principles are generally the same: So don’t try to fool search engines. Instead, focus on providing your visitors with a great online experience. To do this, follow the search engine guidelines and make adjustments for users’ search purpose. Let’s take a look […]

Read More
megaphone
Stay Updated
Stay informed of current articles or notifications